Staunch Industries is an Edinburgh based design led lifestyle brand that celebrates the Great Outdoors through a design and apparel range, inspired and fuelled by an aquatic relationship with the North Sea and Scotland's wild places. Inspired by the country’s ruggedness, a lust for life and exploring Scotland’s untapped potential. Many hours, days weeks, even months go into creating the range. Materials are sourced responsibly and locally wherever possible keeping the product lines manageable but always interesting.